Privacy Policy

Oaklin Lane (“Oaklin Lane,” “we,” “our,” or “us”) values your privacy and is committed to protecting the information you share with us through our website and services.

This Privacy Policy explains how we collect, use, and protect information when you visit our website, communicate with us, submit forms, or interact with our services.

By using our website, you agree to the practices outlined in this Privacy Policy.

Information We Collect

We may collect the following types of information:

Information You Voluntarily Provide

When you complete a form, subscribe to updates, contact us, or otherwise communicate with Oaklin Lane, we may collect information such as:

• Name
• Phone number
• Email address
• Child’s age or developmental information
• Insurance information
• Appointment or scheduling inquiries
• Other information you choose to provide

All website intake and contact forms are securely handled through a HIPAA-compliant third-party form platform.

Automatically Collected Information

When you visit our website, certain information may be collected automatically through analytics and tracking technologies, including:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Time spent on pages
• Referral source
• Website interactions

We use services such as:

• Google Analytics
• Google Search Console
• Meta/Facebook Pixel

These tools help us better understand website traffic, improve the user experience, and measure marketing effectiveness.

How We Use Your Information

We may use collected information to:

• Respond to inquiries or appointment requests
• Communicate with families and caregivers
• Improve our website and services
• Provide educational resources or updates
• Analyze website performance and visitor behavior
• Send newsletters or Academy Lane updates if you opt in
• Maintain the security and functionality of our systems

We do not sell your personal information.

HIPAA and Health Information

Certain information submitted through our website forms may qualify as Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”).

Oaklin Lane uses HIPAA-compliant third-party systems to securely process and transmit sensitive form submissions. Website forms are not stored within Webflow.

Please note that general website browsing analytics and marketing technologies are not intended to collect Protected Health Information.

Email Marketing

If you subscribe to updates, newsletters, or Academy Lane announcements, your information may be processed through Mailchimp or similar email communication platforms.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails.

Cookies and Tracking Technologies

Our website may use cookies, pixels, and similar technologies to improve functionality and understand how visitors use the site.

These technologies may:

• Remember preferences
• Analyze traffic and engagement
• Support marketing and advertising efforts

You can adjust your browser settings to disable cookies if preferred. Some website functionality may be affected if cookies are disabled.

Text Messaging (SMS) Program

We Do Not Share Information

No mobile information will be sold or shared with third parties or affiliates for promotional or marketing purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. This protection applies regardless of any other information-sharing practice described in this section.

We do not sell or share your personal information with third parties for their own use. For information other than text-messaging opt-in data and consent, we may disclose information only to the following parties acting on our behalf or as required by law:

• Service providers that perform services on our behalf (for example, scheduling, billing, website hosting, and communications platforms), under confidentiality obligations and only as needed to provide those services.
• Legal and regulatory authorities when required by law or to protect our rights, safety, or the safety of others.
• Business transfers, in connection with a merger, acquisition, or sale of assets, subject to this Policy.

The categories of information sharing described above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

• Message frequency varies; on average approximately 4–8 messages per month per patient family.
• Message and data rates may apply.
• Reply STOP to any message to opt out at any time. Reply HELP for help.
• Consent to receive text messages is not a condition of purchasing or receiving any services.

Information Sharing

We may share information with trusted third-party service providers who help us operate our business and website, including:

• HIPAA-compliant form providers
• Website hosting providers
• Analytics providers
• Email communication platforms
• Marketing and advertising platforms

These providers only receive information necessary to perform their services and are expected to maintain appropriate safeguards.

We may also disclose information:

• When required by law
• To protect our rights or safety
• To respond to legal requests or investigations

Data Security

We take reasonable administrative, technical, and organizational measures to protect your information from unauthorized access, misuse, disclosure, or loss.

While we strive to use commercially reasonable safeguards, no internet transmission or electronic storage method can be guaranteed to be completely secure.

Children’s Privacy

Our website and services are intended for parents, caregivers, and families. We do not knowingly collect personal information directly from children through our website without parental involvement.

Third-Party Websites

Our website may contain links to third-party websites or services. Oaklin Lane is not responsible for the privacy practices or content of external sites.

We encourage users to review the privacy policies of those websites separately.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, or legal obligations.

Updated versions will be posted on this page with a revised Effective Date.

Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact:

Oaklin Lane
8610 Greenville Ave, Suite 200
Dallas, TX 75243
469-310-1572
help@oaklinlane.com